After a highly successful launch last year, we are thrilled to announce the return of It’s Time for K-Culture 2024 with SHIN RAMYUN, spotlighting the vibrant culture and exquisite tastes of Korean cuisine. From October 28 to November 13, immerse yourself in a series of events meticulously crafted to deliver authentic Korean culinary and cultural experiences.

1. Korean Restaurant Week: Dive into Korean Cuisine

Discover the diversity of Korean culinary delights and enjoy a 10% discount at 26 participating restaurants with your K-Culture Passport. (Discounts are applied before tax, and tips are separate.) Passports are available for pickup at the 2nd floor gallery of the Korean Cultural Center New York, SHIN RAMYUN Food Truck, or any participating restaurant (limited quantities available).

Dates: October 28 - November 7
Participating restaurants: Bangia, BarBam, Barn Jo Nomad, Barn Joo 35, Barn Joo Union Square, Dons Bogam Wine Bar & BBQ, Sopo Korean Eats*, Han Bat, Handsome Rice, Hojokban*, Hyo Dong Gak, KOBA Korean BBQ, New Wonjo, NUBIANI, Octo Restaurant, Pocha 32, Rib No.7, Samwoojung, Seoul Salon**, Sojuhaus**, Take 31, The Maze 32, The Kunjip, TOUS les JOURS, Turntable LP Bar & Karaoke, Yoon Haeundae Galbi**

* Sopo Korean Eats and Hojokban will introduce items inspired by SHIN RAMYUN.
** Seoul Salon (11/3-11/7 only), Sojuhaus (Cash and Amex only), Yoon Haeundae Galbi (11/4-11/7 only, Reservations are required, and a cancellation fee applies. Discounts apply only to BBQ menu items.)

2. SHIN RAMYUN Food Truck: Taste Korea on the Go

Keep an eye out for the food truck event at prominent Manhattan landmarks. Enjoy complimentary samples of Korea’s favorite instant ramyun noodles, bringing the essence of Korean food directly to you.

October 31: Washington Square Park, NOHO
November 1: Brooklyn DUMBO, Times Square, KCCNY

3. Finale Event: Han River in NYC with SHIN RAMYUN

Join us for the grand finale of the 2024 campaign at the Korean Cultural Center New York. Experience the serene beauty of the Han River through large media walls and savor SHIN RAMYUN at our specially designed riverside setup, replicating the scenic banks of the Han River as often depicted in K-dramas and movies.

Dates: November 8 -10 (Friday - Sunday), 11 AM - 5 PM
After the finale event, on November 12-16, visitors can explore the first-floor exhibition without tastings. Please note that the exhibition will be closed on November 11 due to the holiday.

<Earn Stamps and Unlock Exclusive Rewards>

Visit any participating Korean restaurant during Korean Restaurant Week or the SHIN RAMYUN food truck to collect stamps!
Share your experience on social media with our campaign hashtag #itstimeforkculture #SHINRAMYUN to receive an additional stamp on site.
Gifts can be collected only during the finale event from November 8 to 10.
- 1 Stamp: Entry to the finale for you and your friends
- 2 Stamps: SHIN RAMYUN goodie bags (limited quantities available)
- 3 Stamps: Restaurant gift cards and more! (limited quantities available)

Explore and savor the lively culture and cuisine of Korea, right in the heart of New York City!